Welcome to webcore.com.au

The Web Domain of Brian Powell

Freelance IT consultant and website designer/developer

I would like the opportunity to work for you

spider in a web

What would I bring to the table? Well, firstly I am passionate about computing. What I love about computers is their speed and accuracy, and I believe that I have the skills, experience and creativity to harness those attributes to great effect. Placing that passion into any environment, your environment, I believe will give me the opportunity opportunity to develop for you solutions to problems and task which will prove to be helpful, time saving, economical and effective. The areas of computing I am most interested in are, IT administration, compliance with web standards, web development, SEO (search engine optimisation) and security.

IT Administration

IT Consultancy is a partnership. A partnership based on confidence, trust and commonsense. If you are confident your business plan is sound, then you can have the confidence I have the skill set to action your plan. If you believe trust and integrity are absolutes, then we share common ground. If you value practice and sound judgment; or commonsense; then our business relationship will have a solid footing.

My role is to respond to and deliver what you would like to achieve. I begin by looking at systems in place and asking these types of questions. Can this system be improved and costs reduced? Is the system secure? What resources are available to reinforce the structure? There are a million questions one might raise. The question are important, the solutions, more so.

From the outset I make it clear, I certainly do not have all the answers. What I do have is the training and experience to provide an honest answer, positive recommendations and I am capable of putting into action recommendations.

I take a scientific approach to finding solutions to problems. This approach paves the way for better solutions in the long term. If your IT environment runs on egg shells it is vital it does not stay that way because in the long run it will cost you more and return less.

Compliance to Web Standards

Compliance with web standards is important for a number of reasons. Firstly your web is capable of performing at the highest levels of communication. Secondly you are providing for people with a disability the best possible way to access your site. It makes sense to build a website with a maximum level of exposure to the world. By not complying to the standards you risk poor interoperability and performance.

Web Design and Development

Web design and development is a complex area of the Internet. A web technically is a node on the Internet; a domain name mapped to an IP address. It is what is on that site of course that the domain owner is trying to communicate, which is where design and development come into play. A quick surf of websites demonstrates that there are no rules or best practices to follow, particularly for design. So for me, my strategy is to design sites that communicate simply and clearly and are supported by a focus on search engine optimisation and security.

Search Engines - SEO

Without question Google have nailed the search engine and as a consequence a significant chunk of the advertising market. They have also, because it is in their interest to do so, provided many resources to allow any competent developer the scope to optimise search engine results. When it comes to the area of SEO, there are two primary strategies to target good results. Allowing the web to stand on its merit with analysis done by using Google Analytics and of course buying AdWords, Google's revenue river. My primary approach is to let the web stand on its merit, tuning to Google Analytics metrics and using AdWords as required.


Security of information on any website is critical. Not only do you have the responsibility of other peoples information, you also need to protect your intellectual property. There are a raft of areas relating to security which require development in most web projects. My approach is to use the best tools available to protect information. Also strategies may need to be put into practice to support security measures. With so many vectors for attack it is impossible to guarantee anything when it comes to security. In contrast doing nothing is just simply irresponsible.

spiders web

If you would like to discuss your IT structure
web design or development - call me.

Remember, whether your interest is commercial, private, e‐commerce, educational – websites really have no boundaries in regard categories. What they all have in common though is communication of information. Information can be written, photographic, illustrative, video, animated. The palette is rich and continuously changing. It is important that your web is an effective and efficient transmitter and receiver of data, and further that data integrity is maintained and secure.

An initial consultation is free so you have nothing to lose and perhaps quite a bit to gain. If you would like more information please do not hesitate to Contact Me today.

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